Bollywood Boom: Indias Rising Soft Power

Product Description Bollywood is bold, beautiful and happening. And it?s happening now.The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three Khans as by the international stars Irrfan, Priyanka and Deepika.In Bollywood Boom, National Award-winner Roopa Swaminathan opens a window to the spectacular success of Bollywood in the twenty-first century and its direct contribution to India?s rising soft power and influence. Using extensive research, a compelling argument and fun anecdotes, Roopa shows how Bollywood not only brings to the country real income through trade and tourism, but also enhances its global standing. Review ?The year?s most fascinating, revealing book about Indian cinema? - The Hindu ?[Roopa is] an industrious writer and also a sympathetic one? - India Today ?An eye-opener? - Dawn About the Author Roopa Swaminathan is a National Award-winning writer, film-maker and scholar. Her book Star Dust: Vignettes from the Fringes of the Film Industry won the coveted Swarna Kamal for Best Writing on Cinema, in 2005. She is the writer, executive producer and director of a NFDC feature film, Five by Four. Roopa has a doctorate in international relations from Norfolk, Virginia, USA. Presently, Roopa juggles writing in Pune and teaching wherever there are passionate young minds, is working on her upcoming books and trying to sell her screenplays